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Trend Forecasting

February 01 - April 02 ’21

About us

This course will help you to always stay ahead of the competition, create unique products or ideas and find empty niches for your business; to create trends rather than follow them. All of this can be achieved with deep knowledge on the culture and instruments from our world class experts

Hi, my name is Albert, I am the founder of brand-consulting agency Kosmos and I want to invite you to my 6-week online course where I will teach you:

What skills will you learn

  • list-bullet Identify trends when they only emerge and create products, businesses and services before others do
  • list-bullet Base your ideas, products and strategies on future trends rather than feelings Create a flawless framework to defend your ideas before clients and show them what the future will look like
  • list-bullet Work with trend-reports from analytical agencies
  • list-bullet Create new trends on your own
  • list-bullet Use new instruments and methods to research and forecast trends productively
  • list-bullet Think out of the box and have a systematic big picture view
  • list-bullet See causal links and be able to explain, what really stands behind Balenciaga’s new collection
  • list-bullet Be more attentive, sensitive and intuitive
  • list-bullet Learn to elaborate your vision and strategy using your knowledge on the future
  • list-bullet Last but not least, you will get a list of sources you can use to track most current trends and source inspiration from new ideas

WHO WILL YOU BE UPON GRADUATION

Course structure

February 01 - March 07

Future Thinking

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Theory

  • list-bullet Future studies: what’s foresight and trend forecasting
  • list-bullet Trend: types, early adopters
  • list-bullet Framework: forces, values and needs
  • list-bullet Instruments: cycle of trend research, patterns and clusters

Practice

Defining design research, working with a framework

February 08 - March 21

Scan: Finding Signs

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February 22 - March 07

Analyse: Detecting Manifestation of Change

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March 08 - March 21

Create: Design The Future

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Course Staff

Sharafutdinov Albert

Founder of Kosmos brand consultancy, Albert came back from Miami Ad School Europe to Moscow, where founded an analytics & trend-forecasting laboratory de:codin... plus

Boerboom Laura

Laura is a semiotician, cultural strategist and innovation consultant. She previously launched and headed a Semiotics and Future Studies division in Crowd DNA G... plus

Hetherington Liz

Liz is based in London and Milan, but specialises in international research and conducted projects from Shanghai through San Paolo and Stockport, as well as eve... plus

Sharafutdinov Albert

Founder of Kosmos brand consultancy, Albert came back from Miami Ad School Europe to Moscow, where founded an analytics & trend-forecasting laboratory de:codin... plus

Boerboom Laura

Laura is a semiotician, cultural strategist and innovation consultant. She previously launched and headed a Semiotics and Future Studies division in Crowd DNA G... plus

Hetherington Liz

Liz is based in London and Milan, but specialises in international research and conducted projects from Shanghai through San Paolo and Stockport, as well as eve... plus

WE ARE PROUD OF OUR ALUMNI COMMUNITY WHICH INCLUDES LEADERS FROM FERRERO, CH*NEL, ORIFLAME, CONDE NAST, BBDO, YANDEX, MAIL.RU, BEELINE, YOTA, QIWI, DADA AGENCY, STEREOTACTIC, LOUDER, UNITY AND MANY MORE.

Reviews

I learnt to be more relaxed about what awaits me in the future workwise. All in all, the anxiety related to this issue took off. Moreover, I learnt not to rush into each new project - I used to love doing it and setting myself very tight deadlines even when it’s not necessary. I came to the course to draw a line between what I did already and what I wanted t

Grisha Novikov Strategic Planner, ex Friends Agency

For me this course became the reason to trust myself. I started looking at things that I considered interesting with much more attention, devote time to them and try to better understand them. I changed everything I did not like in my work, simply believed that I can do it for myself and always do my best, and ended up influencing all of my department and ch

Albina Novak Senior Strategist, Setters Agency

I got what I expected when I went to this course. I went there to learn what scenario building methods are used in forecasting. I needed it for two reasons. First - to quickly master the instruments in order to match them with those I used in my dissertation: my dissertation involved creating a forecast of the future. Before creating my own approach I wanted

Veronika Chernaya Product Manager at TIBCO

hat did I enjoy in this course? A very contemporary and technological approach. I always felt the interest of mentors in myself as their student, who would gain knowledge and apply it in practice. The most valuable moments during the course was discovering traits in me that I knew existed, as well as being able to actually apply the gained knowledge in pract

Catherine Belyanina Event-designer, Art & Flowers

Q & A

Is this course suitable for a beginner?

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Is this course taught online?

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How many hours should I dedicate to the course each week?

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Is it possible to complete this course if I have a job?

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fees and enrollment

Trend Forecasting February 01 -
April 02 ’21

    The payment guarantees your participation in the course. There are 25 spots in total.